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编辑手记 FROM THE EDITOR
1 2006/2007文具流行趋势揭开面纱 Trend in Stationery for 2006/2007 新品秀场 WHAT'S NEW 4 便携文件夹等14则 信息时空 INFORMATION SPACE 8 1.8亿打造新世纪工艺品文化广场等9则 视点关注 SPECIAL WATCH 12 中国文体大厦———强强联手打造中国文体航母 China Stationery & Sporting Goods Large Building 14 品牌经营，区域连锁，整体覆盖 ——首期中国文具连锁经营研讨会记要 First Period China Stationery Chain-Like Man-agement Seminar Summary 科技园区 SCIENCE & TECHNOLOGY 16 电动文具技术升级之我见 Develop Direction of Electric Stationery 百家争鸣 COMPETITIVE MARKET 18 小字辈叫板文具巨头 How Does The Small Stationery Enterprise Deal With The Competitor 市场扫描 MARKET SCAN 22 制笔业快行道中挑战多 Writing Instruments Profession Development Is Fast But Faced With Many Challenges |
24 办公用品渠道市场北京攻略
The Strategies for Beijing Office Supplies Market 经营之道 OPERATION LOGIC 27 云峰文具，变革创新与极致称雄 YunFeng Stationery, Transformation And Innovation 30 办公用品渠道变革的趋势 The Office Supplies Channel Transforms Tendency 行业在线 ENTERPRISE ON LINE 32 “人可文化”上江会员店开业 Renkchain”Member Shop Start Business in ShangJiang 33 DURABLE积极拓展全球市场 DURABLE Positively Develop The Global Market 35 资源日———文具行业的先锋典范 2006 Sourcing & Innovation Days Continues to Grow in Stature 36 六十载老品牌MailAway重整旗鼓 Respected Since 1946, MailAway Brand Is Re-Launched By Intertape Polymer Group 特别对话 SPECIAL TALK 38 扬鞭跃马任驰骋 ——访上海实业马利画材有限公司总经理杨中毅 Shanghai SIIC Marie Painting Materials Co., Ltd. |
渠道精英 OUTSTANDING DISTRIBUTORS
40 杭州君利文体用品有限公司 HangZhou JunLi Stationery And Sports Goods Co., Ltd. 媒体链接 MEDIA LINK 42 首届Paperworld USA圆满落幕 First Session Paperworld USA Obtains Success 44 与潮流同步的Paperworld China With Tidal Current Synchronization Paperworld China 46 创新与交流的国际盛会 Hong Kong International Stationery Fair 48 文化会笔博会携手出击 97th China Stationery Commodity Fair 文具拾撷 STATIONERY SPECIMEN 50 照片打印机实现“即拍即打” Japanese Picture Printer Market 文仪资源 OFFICE SUPPLIES SOURCE 52 生产商名录 54 经销商名录 展会金桥 SHOW INFORMATION 56 国际国内展会 |